Positioning
Redux: Make Your Brand Messages Come Alive

Redux: Make Your Brand Messages Come Alive

This quote has been the bane of my writing existence and the monkey on my back since high school. It and the time available are almost always at odds. But, it’s something we should all aspire to especially now as digital marketing is so prevalent. Some of you asked me to follow up on my...
Make Your Brand Messages Come Alive

Make Your Brand Messages Come Alive

Welcome. Isn’t that the first message we want people to know about our organizations—both as an offering and as the feeling we want them to have? Some of you have pointed out that for a brand consultant I seem to spent a lot of time focusing on brand identities and other graphic communications. Guilty. I’m...
Mission of Access: The Royal Ballet

Mission of Access: The Royal Ballet

The New York Times article, “Beer. Nachos. Arena. Ballet?” highlights the recent effort of The Royal Ballet to expand access to its programming. In mid-June, the Company held four performances of Romeo and Juliet at South London’s The O2 arena, the world’s largest single-roofed structure, which holds up to 20,000 people depending on the event....
Thinking like Visitors in Repositioning the Nelson-Atkins Museum

Thinking like Visitors in Repositioning the Nelson-Atkins Museum

The New York Times Museums Special Section article, “In a Bigger Pond, and Looking to Make Ripples” is about Julian Zugazagoitia, the new director of the Nelson-Atkins Museum in Kansas City, and his hope to broaden the Museum’s appeal. He’s started a conversation series called, “Art Tasting with Julian” and says he has been “using...
Cultural Diplomacy: Arts Brands Abroad

Cultural Diplomacy: Arts Brands Abroad

Earlier this month I attended New York City’s Alliance for the Arts presentation of The Arts Forum at The New York Times on Cultural Diplomacy: Engaging a Changing World. Panelists included Maura M. Pally, Deputy Assistant Secretary for Professional and Cultural Exchanges at the U.S. State Department’s Educational and Cultural Affairs Bureau; Margaret C. Ayers,...