Performing Arts Branding
Brand Inspiration from Image and Legacy

Brand Inspiration from Image and Legacy

Arts Branding has had the pleasure of working with the Aspen Music Festival and School for over a year now culminating in the launch of the AMFS’s new brand strategy and visual identity at the start of their latest season on July 1. We engaged London-based, international design director, Jessica Philpott to create the visual...
Branding a Building or Building a Brand?

Branding a Building or Building a Brand?

This October New York City Center will open its new season with improvements to its building exterior and a newly renovated interior. The architectural style of their Moorish Revival building reflects the theme of its original occupants. For those unfamiliar, City Center, a former Mecca Temple of the Ancient Arabic Order of the Nobles of...
Carnegie Hall: presenter or educator?

Carnegie Hall: presenter or educator?

I read about Carnegie Hall’s expansion of its in-person and online educational programs and the physical spaces needed to provide them and immediately thought: Is Carnegie Hall still a performing arts center with an education arm (Weill Music Institute) or is it becoming even more of an educational institution with performance venues? This may be...