Performing Arts Branding
Branding a Building or Building a Brand?

Branding a Building or Building a Brand?

This October New York City Center will open its new season with improvements to its building exterior and a newly renovated interior. The architectural style of their Moorish Revival building reflects the theme of its original occupants. For those unfamiliar, City Center, a former Mecca Temple of the Ancient Arabic Order of the Nobles of...
Carnegie Hall: presenter or educator?

Carnegie Hall: presenter or educator?

I read about Carnegie Hall’s expansion of its in-person and online educational programs and the physical spaces needed to provide them and immediately thought: Is Carnegie Hall still a performing arts center with an education arm (Weill Music Institute) or is it becoming even more of an educational institution with performance venues? This may be...